PLNT

Planet Fitness, Inc.

Consumer Cyclical
Leisure
$4.03B market cap

Forecast run · Sep 14, 2026Upside rank 1469 of 3,136

Model Signal

ForecastQ Daily Probabilities

35.8%

22.6%

11.7%

Analyst Consensus

Recommendation2.28/5 Buy

Last price$50.75

Price target$69.18

Implied move+36.3%

Analysts29

ForecastQ Portfolios

PLNT is not in any ForecastQ portfolio today. The model scores it with every run; the names it picked are in Portfolios.

Company Profile

Planet Fitness, Inc., encompassing its various holdings, develops and oversees fitness facilities operating under the Planet Fitness brand. The company's business model is organized into three distinct divisions: Franchising, Corporate-Owned Locations, and Equipment Sales. Its Franchising division manages the licensing of Planet Fitness centers throughout the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. The Corporate-Owned Locations segment is responsible for the direct operation of company-owned fitness clubs within the United States and Canada. Furthermore, the Equipment Sales division supplies fitness machinery to its franchised establishments located in the U.S. and Canada. As of December 31, 2021, the firm maintained a total of 2,254 centers spanning 50 U.S. states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, and Australia. Planet Fitness, Inc. was founded in 1992 and maintains its principal headquarters in Hampton, New Hampshire.